What brands pay: An inside scoop

Jun 29, 2017

Did you know that large brands spend millions of dollars each year collecting survey responses from consumers like you? According to CNBC, US companies spend nearly half a trillion dollars on research & development per year (that's TRILLION with a "T"). Much of this spending is on voice of the customer, customer experience, and market research efforts, the same research studies funding surveys by Forthright and other panel companies. Your input as a consumer is important and successful businesses want to know your needs and opinions.

That's the good news. The bad news is that, while overall industry spend has gone up year to year, the average compensation to survey takers has gone down. This is unfortunate and we created Forthright to challenge this phenomenon. We feel it's unacceptable to provide research participants tiny payouts for their valuable time.

At Forthright, we believe the majority of money spent should go directly to you, the participants. We're committing to providing you with the highest quality research opportunities and constantly work with the research community to highlight your needs and the value of your time and effort.

Join us today and claim your share!